Creating awareness for female Renault Clio RS drivers.
Renault is one of the top three brands for passenger- and company cars in the Dutch automobile industry. An established name. It is a dynamic brand focussing on innovation for the driver as well as passengers. In order to create awareness for female racing drivers, Renault launched a new online series concerning their Clio R.S. car called ‘women behind wheels’. We were asked to develop a website creating more exposure for the YouTube videos of the series. A communication platform had to be that would inform visitors about the release of new episodes.