Creating awareness for female Renault Clio RS drivers.
Renault; One of the top three brands for passenger and company cars in the Dutch automobile industry. An established name you could say. It is a dynamic brand focussing on innovation for the driver as well as passengers. In order to create awareness for female racing drivers Renault launched a new online series concerning their Clio R.S. car called ‘women behind wheels’. We were asked to develop a website creating more exposure for the YouTube videos of the series. A platform had to be developed that could be used, alongside social media, for communication about the release of new episodes.
Dorst & Lesser • CD Track
User Experience • User Interface • Development