How we approach naming
Through a collaborative and creative approach we help you come up with a brand name that sticks. We start by understanding your brand, audience and objectives. Then we conduct a naming audit to see what's working and what isn't. From there, we generate a list of names that are unique, memorable and meaningful. Finally, we test the names with your target audience to make sure they resonate. Ensuring that your brand name is in line with your brand story.