Segway is an American manufacturer of two-wheeled personal transporters, primarily through its Segway PT and Segway miniPro product lines. Segway sells its products primarily in several specialized markets, including law enforcement, military bases, warehouses, corporate campuses and industrial sites. Since its acquisition by Chinese company Ninebot in 2015, Segway has strengthened its presence in the mainstream market with smaller products for consumers.
Segway scooted into our world, wanting a custom website that is fully optimized for a multilingual audience. Also, they needed a CMS that could accommodate the traffic and content requirements of not just one continent, but three! And we were just as thrilled to take a ride together. Keep reading if you want to learn about how we took on the challenge. Just sit back and enjoy the ride.
Whilst certain website content, like company information, remained the same across all 88 sites. There was other information which had to be adapted to certain countries' websites, for example scooter specs. We came up with a foolproof translation strategy. With Craft we synced up specific fields for translation whilst leaving others untouched. Providing the all-in-one content management solution Segway was looking for.