get familiar with
Marketing automation is the implementation of an automated system that guides potential clients through a customer journey that connects them to you. We implement marketing automation as a key element of inbound marketing, the marketing principle that feeds your ideal customers with personalized and relevant content with the goal of converting them to a client.
MET BEHULP VAN MARKETING AUTOMATION
• the automation of your services, sales, and marketing activities.
• the connection of personal information of prospect and clients to databases.
• nurturing visitors and leads to convert them into happy customers.
• the transformation of your sales process from flat sales to value-driven sales.
THE RIGHT CONTENT AT THE RIGHT MOMENT
You can utilize marketing automation to push targeted content to the right people at the right moment. This is equally relevant for both your marketing and sales funnels. In this way, you don't have to bombard your prospective clients with irrelevant content that is uninteresting to them; you already know what they want. Do you want to know more about personalizing a customer journey through inbound marketing? Read more about it on the page "Methodology".
LEAD NURTURING: FEED YOUR LEADS WITH RELEVANT CONTENT
Instead of simply selling a marketing story in the hope of generating more sales, we approach our ideal customers with content that fits their needs. Depending on which phase in the customer journey your customer finds themselves, the content can highlight either the problem they are faced with or the solution that you can offer. We refer to this process like lead nurturing, a process where we build warm connections with our visitors and leads by providing the right information at the right time.
INZETTEN VAN EEN MARKETING AUTOMATION TOOL
As Agency Partner, we are proud to use the HubSpot software; a marketing automation tool that can be used to simply automate marketing workflows. This could be the implementation of:
• Social media posts
• Email marketing
• SEO optimization
• Social en SEA campaigns
HubSpot also helps with the creation of automated lead nurturing flows and lead scoring, which both contribute to the conversion of visitors to leads.
THE BENEFITS OF MARKETING AUTOMATION
The added value created by marketing automation is primarily that you save costs by working more efficiently. Besides the cost saving, it is extremely handy to have a clear oversight from one single platform for all of your marketing activities. Do you want to know more about HubSpot, marketing automation or inbound marketing? Get in touch with us. Our specialists can't wait to tell you more!