Their reliable, innovation-driven and in-house technology ensures that merchants can always offer the best payment experience to their customers. Allowing them to get the very best out of their sales channels, 24/7.
But Pay. also had a challenging question. One that we were asked to help them with: 'how do we establish a strong brand that matches our mission?' Together, we set in motion a digital transformation that not only answered this question, but exceeded expectations.
Pay. struggled with differentiation and legitimacy. In order to increase brand awareness, make their offer crystal clear and attract higher quality leads, it was time to create a solid foundation with a brand strategy. After a number of creative workshops, we created a brand strategy to give the brand both direction and meaning. The brand strategy translated into a sharp proposition and clear positioning with which Pay. claims its own unique place in the PSP market. The foundation of the new brand has thus been laid. And with it, Pay. is ready to join us in realizing its ambitions as an omni-channel payment provider in Europe.