Their reliable, innovation-driven and in-house technology ensures that merchants can always offer the best payment experience to their customers. Allowing them to get the very best out of their sales channels, 24/7.
But Pay. also had a challenging question. One that we were asked to help them with: 'how do we establish a strong brand that matches our mission?' Together, we set in motion a digital transformation that not only answered this question, but exceeded expectations.
Pay. struggled with differentiation and legitimacy. In order to increase brand awareness, make their offer crystal clear and attract higher quality leads, it was time to create a solid foundation with a brand strategy. After a number of creative workshops, we created a brand strategy to give the brand both direction and meaning. The brand strategy translated into a sharp proposition and clear positioning with which Pay. claims its own unique place in the PSP market. The foundation of the new brand has thus been laid. And with it, Pay. is ready to join us in realizing its ambitions as an omni-channel payment provider in Europe.
Priscilla-Fleur Hellemons, Head of Marketing at Pay.
"With our new slogan, 'behind every payment, Pay.' we show that whatever payment you make - omnichannel, online, in-app or in-store - we are behind every payment."
Menne Mennes, CCO of Pay.
A good website showcases content in an easy, interactive and memorable way. That's why each section has a fitting call to action to guide visitors through the website. This allows them to find what they are looking for effortlessly and have a smooth experience as they navigate the website.
The main navigation in the sticky header can always be found from any interaction point with a web page. The fluid web animations and layered visuals create an immersive and interactive user experience.
We have built a fully integrated solution for Pay. In addition to a next-level design, it is now easier for visitors to find information and intuitive forms invite them to take action. And when they decide to do so, they are automatically added in all systems after their registration. Fully responsive, so the experience is equally pleasant from any device.
We also outdid ourselves in the back-end. Thanks to the large number of templates we developed, Pay. can now build pages that are fully responsive and completely in line with the new branding with just a few clicks.
The registration form is located on a dedicated landing page that takes you through five steps. No more confusing tabs that you have to click through, but a streamlined process through which the registrant flies through. By working with white space and different fields in the design, we created a clean overview for an optimal user experience.
With a custom data layer, so that the entire customer journey can be recorded and automated. Clean, organized and clear. This resulted in a 17% increase in website users.
We are proud of this 360° campaign where all disciplines worked together optimally and seamlessly. From a well thought-out strategy to a consistent and uniform translation, during each touchpoint.
And the result is impressive. A user-friendly website, efficiency gains because all systems are integrated, and a brand that is future-proof. Translated into a brand book, marketing tools and a brand video that really persuade and make the direction for the future visible. And the icing on the cake was a solid launch campaign that attracted new potential customers. Pay. reached the next level!